Honda Civic Noise & Relaxation 2012

High Levels of Refinement For The New Honda Civic

In order for the new 2012 Honda Civic to provide a quieter and more refined driving experience, the development team focused on sharpening every detail of the design, build and aerodynamics resulting in optimal interior refinement.



The new Honda Civic was tested across Europe in order to tune the car to the varying road conditions found throughout the region. To fine tune the cabin insulation, the Civic was also tested in Honda's anechoic (echo-free) chamber in the Research & Development facility located in Swindon. As a result of the tests in the anechoic chamber, the design and construction of the roof lining and how it interacts with the bodywork was modified.

The aerodynamic efficiency of the new Honda Civic also has a key role for maximising refinement. Formula One experience offered by several members of the development team helped to provide a car combining low coefficient of drag in combination with high-speed stability. Performance, reduced fuel consumption and the quiet interior were the result of hours of meticulous work in the Honda wind tunnel.

"We did not improve the noise and refinement of the new Civic through just one technique," commented Kazuo Sunaoshi, Development Leader – Chassis. "It was the accumulation of lots of little details. My big challenge was to match the noise and vibration levels of our European competitors. I am proud to say that we have achieved our goals."

Source;

http://www.carpages.co.uk/honda/honda-civic-26-08-11.asp

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Honda Installs Wind Tunnel Amid $355 Million Ohio Plant Upgrades

Honda Motor Co. is making $355 million of upgrades at plants in Ohio where it opened its first U.S. wind tunnel, seeking productivity and fuel-economy gains for models designed and built in North America.



The Ohio projects for Japan’s first company to make cars in the U.S. include $166 million of improvements to its factory in East Liberty and a $64 million stamping press at its Marysville plant, said Ron Lietzke, spokesman for the company’s assembly unit. Honda wouldn’t provide the cost of the wind tunnel or other additions to its engineering center in Raymond.



“The driver of the projects is to improve all our characteristics,” Lietzke said in an interview, declining to say whether the changes will lead to greater output. “If we end up increasing production capacity as a result, that’s fine,” he said, without elaborating.



Honda is refurbishing factories as it prepares to restore full North American production next month after parts shortages triggered by Japan’s March earthquake left Honda and Acura dealers short of models. The Tokyo-based company’s U.S. sales fell 2.6 percent this year through July, and market share shrank to 9.3 percent from 10.6 percent as industrywide deliveries rose 11 percent.



Output at Honda’s auto-assembly plants in the U.S., Canada and Mexico dropped 26 percent to 559,981 through July from 754,807 a year ago, according to company data.

Efficiency



Having opened Marysville in 1982, before Toyota Motor Corp. (7203), Nissan Motor Co. and other Asian companies began making cars in the U.S., Honda’s North America engineering and production units are among the region’s most sophisticated, said Jeffrey Liker, professor of engineering at the University of Michigan in Ann Arbor.



“By the most common productivity metrics, they’re among the most efficient,” said Liker, who studies automotive- assembly operations. “They have a history of developing exceptional people and actually keeping them. That allows them to accumulate knowledge and continue to learn.”



The Raymond R&D center, near the Marysville and East Liberty plants, is Honda’s main vehicle-development facility for the Americas. It’s responsible for designing and engineering the Pilot and Acura MDX sport-utility vehicles, Ridgeline pickup, Acura ZDX wagon and TL sedan, and North American version Odyssey minivan, all of which are built only in the region.



Fuel-Economy Push

Boosting fuel-economy on those models to meet tightening regulations is also its responsibility, Frank Paluch, senior vice present of Honda R&D Americas, said in an interview this month.

Last month, carmakers agreed to double the Corporate Average Fuel Economy, or CAFE, to 54.5 mpg by 2025. The first phase for the industry is to reach a U.S. average of 35.5 mpg by 2016.



“We are very aware of those targets and where our responsibility is for CAFE within the lineup. There are set plans how to meet them,” Paluch said. “By the 2016 model introductions, we’ll target about an 18 percent improvement, specifically for our areas.”



Improvements will come through enhanced engine and transmission performance, lighter-weight materials, and smaller and more-efficient components, said Paluch.



Such “evolutionary” changes were used when Ohio engineers revamped the Odyssey last year, raising fuel economy 17 percent, he said. Hitting the 2025 goal is a “bit more gray,” he said.



“If consumers are buying a lot more hybrids, we can easily meet those requirements,” Paluch said. “If consumers don’t buy a lot more hybrids or don’t buy more battery-electric vehicles, we’re going to have to think about other ways to meet those goals.”



Wind Tunnel

Honda hasn’t previously acknowledged the Ohio wind tunnel that was built in late 2010. It will help engineers improve vehicle aerodynamics for further efficiency gains, said John Dirrig, a manager and chief engineer at the Raymond center.



“The ability to do that type of analysis as early as possible in the development phase of new vehicles is a big deal,” he said.



Toyota, Nissan and Hyundai Motor Co. (005380) don’t have wind tunnels in the U.S. Toyota’s Technical Center in Ann Arbor, Michigan, uses one nearby operated by affiliate Denso Corp., said Bruce Brownlee, a Toyota spokesman.



Honda’s is a “half-scale” tunnel, intended for early prototypes.



‘Not Just a Big Fan’

Such a device may cost $25 million, while a full-size wind tunnel is at least $100 million, said Frank Ohlemacher, project manager at the Ohio State University’s Center for Automotive Research in Columbus. “This is sophisticated equipment, not just a big fan,” Ohlemacher said.

Honda won’t say how much it’s invested in Raymond, where more than 1,000 engineers work at desks in a central hall the length of 2.5 football fields, or 750 feet. It also has a crash- test center and laboratories to test electromagnetic interference and the effect of heat, rain and cold on vehicles.



Along with the Ohio upgrades, Honda said in March it’s spending $94 million to modify its Lincoln, Alabama, plant that builds Odysseys and Pilots. This month Honda said it will build an $800 million plant in central Mexico that will make 200,000 small cars a year after it opens in 2014.



Honda’s American depositary receipts, representing one ordinary share, rose 69 cents, or 2.3 percent, $31.30 yesterday in New York Stock Exchange composite trading. Its U.S. unit is based in Torrance, California.



Source;

http://www.bloomberg.com/news/2011-08-25/honda-adds-wind-tunnel-in-ohio-amid-355-million-in-auto-plant-upgrades.html

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Honda 1996

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2008 honda

2008 honda

2008 honda

Hero Honda has brought into the picture a new model of the legendary CBZ - the CBZ Xtreme! The bike really lives up to its name. First looks really astonished me! The bike looked nothing less than cool.

2008 honda

The bike looked almost totally different when compared to the old CBZ. This is not actually a decrement, but is a small disappointment to CBZ fans in India. But overall, the bike looked really good. A very noticeable thing about the new Hero Honda CBZ Xtreme is that the indicators merge with the main lights. The bike really looks good from the side, with a big tank sporting the stylish CBZ logo. And I'd recommend choosing red, because the fiery red really makes it noticeable. The large silencer stands out, adding to the sporty looks of the bike.

2008 honda

If you have already discovered some of the details, you would have noticed that the new CBZ has a 149.2 cc engine while the old one had a 156 cc engine. But don't let that deceive you because the pickup character or symbol that stands for and mileage in the CBZ has radically improved. Hero Honda has definitely put in some real raw power into the CBZ Xtreme. Actually, if you're looking for performance, you might consider the Hero Honda Hunk as well, because both these bikes have the same 149.2 cc engine.

2008 honda

The Hero maker of trucks and motorcycles car and motorcycle produce by this Company in Japan family name CBZ Xtreme is a great bike for twenty-somethings of this generation. You could buy the CBZ just for its brand name! The name CBZ was adopted form CBR, a popular 600 cc bike in foreign countries. With numerous features that add to the uniqueness of the CBZ Xtreme, I would order the bike right away.

 2008 honda

 2008 honda

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2008 honda

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Honda FCX Clarity fuel-cell car shown off

Honda has announced that it will be showing off what it claims is the world's first production fuel-cell car, the FCX Clarity, at the EcoVelocity show next month.



The FCX Clarity is designed to use hydrogen fuel cells as its power source, offering far greater performance than a traditional all-electric vehicle while maintaining the same zero harmful emission baseline.



While fuel-cell cars are nothing new, they've never made it to a production model before - and Honda claims that's exactly what it will be showing off at the EcoVelocity event, held between the 8th and the 11th of September at the Battersea Power Station.



The company is keeping full details of the Clarity's specifications under wraps until the show starts, but has explained that the vehicle offers an impressive 270-mile range per fill, is capable of topping up its hydrogen reserves as easily as a petrol or diesel car can refuel, and has water vapour as its only emission.



It's also keen to point out that the Clarity isn't an experiment, or a concept car, but a fully-certified road-legal vehicle built at the same factory as Honda's other models..



The company will also be showing off a redesigned five-door Insight, the CR-Z sporty hybrid, and a hybrid edition of the popular Jazz that extends its fuel economy to an impressive 64.2mpg - a 23 per cent improvement over the standard Jazz edition.



Author: Gareth Halfacree



Source;

http://www.expertreviews.co.uk/car-tech/1286842/honda-fcx-clarity-fuel-cell-car-shown-off

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Kelley's Blue Book: Big Things From Small Cars: Four new compacts compared

Like microbreweries, Lady Gaga hits and bad Ryan Reynolds movies, compact sedans are an inevitable part of the American consumer landscape. It is a given that at some time in our lives, each of us will drive a relatively affordable - starting at or below $17,000 and reaching up to the $24,000 mark - four-door like the four new cars we review in this comparison test. College car, commuter car, second car, empty nester car, rental car. Whatever the purpose, a small, fuel-efficient, utilitarian four-door is exactly right at some time in everyone's life.

The four compact sedans in this test -- a 2011 Chevrolet Cruze, 2012 Ford Focus, 2012 Honda Civic, and 2011 Hyundai Elantra - each represent a fresh-foot forward for their manufacturers.

The 2011 Chevy Cruze is a new face in this field, with many advocates pointing to it as the weather vane for the coming era in American cars. Recent sales and strong consumer interest in the Cruze despite on-again/off-again economic forecasts point to a healthy wind blowing in.

New for 2012, the Ford Focus is a "world car" with European sensibilities trying to find a home in America. Riding on a new platform, running with new engines and staring at itself in the mirror with new sheet metal, the 2012 Focus is a more substantial small sedan than the car it replaces.

Also new this year, the 2012 Honda Civic bears a lot of responsibility as the next generation of a wildly popular car. With every player in the compact-sedan segment getting stronger overall, Honda had to decide: Do we take a risk, or do we stand firm with a proven formula? The 2012 Honda Civic stands firm.

The most anticipated major redesign among small-car fans and auto-show enthusiasts belongs to the 2011 Hyundai Elantra. After what seemed like permanent also-ran status, Hyundai scored back-to-back styling and value wins with its new Genesis and Sonata four-doors, but what about the small sedan that needed to be a numbers car for the Korean carmaker?

And thus our stage is set: Can the new kids from Detroit - the all-new 2011 Chevy Cruze and 2012 Ford Focus - and a principled, compact upstart from Korea - the all-new 2011 Hyundai Elantra - dislodge the fully redesigned 2012 Honda Civic from its perch in the hearts and minds of American drivers? Take a seat at your desk, pop the top off some Redhook Ale and read on to learn. If for no other reason than to avoid seeing "The Change-Up."

Fourth Place: 2011 Chevrolet Cruze LTZ

Strengths: The inside story - quiet, comfortable, stylish - is excellent

Weaknesses: Frustratingly low fun-to-drive factor

Synopsis: The Chevy Cruze just misses being very good by thaaat much



It's impossible to know for sure how Chevy Cruze sales might have fared in a world that never suffered a devastating earthquake in Japan that hobbled Honda Civic production over the past five months, but the fact remains: The Chevrolet Cruze is selling hot like fire. (Our test car was priced at $23,565.)



The 2011 Chevy Cruze LTZ that came to do battle in our comparison is a good example of why it's a popular choice - the Cruze is an easy place to relax.



For starters, the standard leather interior is one of the nicer environments we've seen in this class. The front seats took top honors in the competition for support and comfort over the long haul, and the interior design was easily up to the competitive standards set by the class. In the rear seats, headroom abounds, but like every vehicle in this test, long legs had no room to stretch.



In our back-to-back drives, the Cruze tied with the Honda Civic for ride comfort and as being the easiest car to see out of and maneuver through traffic. But the Chevy stood alone at the top of the quiet standings, making it a cinch to have a regular conversation with your passengers even blasting along at highway speeds.



Despite having a turbocharger attached to its 1.4-liter four-cylinder engine and a 6-speed automatic transmission, the Chevy Cruze LTZ powertrain didn't gain our favor, either in sprints or while trying to accelerate to escape the gravity of slower cars on the Interstate. Having standard sport suspension and 18-inch wheels, on the other hand, did move the Cruze LTZ up in our esteem, giving it sporting authority in corners.



Just below the clean-if-not-flashy exterior lines of the Chevy Cruze LTZ skin, there lurks a safety story that stands tall all on its own. Superb five-star frontal and side-impact results can be your best friends on a bad day. A full guard of airbags - including side-impact protection for the outboard rear passengers - add to a rather impressive protection roster.



Certainly, the elements are all there to put the 2011 Chevrolet Cruze LTZ on America's compact-sedan wish list. It belongs in the bigs. But until the Chevy Cruze really excels at something, something that raises it above all of its unforgiving competitors, Chevy will have to console itself with healthy sales rather than comparison-test wins.



Comparison Test Results: 2011 Chevrolet Cruze LTZ

Overall Editors' Rating: 6.7 out of 10

Interior: 2nd

Exterior: 4th

Performance: 4th

Comfort & Convenience: 3rd

Value: 3rd

Read Consumer Reviews for the 2011 Chevrolet Cruze LTZ



Third Place: 2012 Ford Focus SEL

Strengths: Most horsepower in this field of competitors

Weaknesses: Senseless user interface for audio and phone system

Synopsis: The Ford Focus SEL is the athlete of this bunch



The reinvented-for-2012 Ford Focus SEL is the most macho compact sedan in this test. Certainly it's the triathlete. The new Focus inherits its firm-riding platform, big power and attitude from Europe (where attitude comes from). And it enjoys the fruits of all three.



For attitude, it carries a snarly face around -- part rally car, part predator. Trust us, you'd lose a stare-off. That attitude is backed by a 160-horsepower 2.0-liter four-cylinder engine that lifts the Focus SEL to freeway speeds with a serious dose of quick. Even more serious, and infinitely more European than any of the other sedans in this test, was the way the Focus took the stress out of corners. The Ford didn't hesitate or complain, it just dove into corners and did the work with self-assured poise.



The only performance category that the Focus SEL didn't absorb was braking. Responding more with a shrug than any kind of responsive absorption of speed, the four-wheel discs were out of character with the Ford's unmistakable personality strengths.



That personality begins to thin when you go inside the Focus SEL. While the interior is generally a match for the exterior, and a very good shot at modern-angular styling, there's very little about the SEL cockpit that makes you want to take up residence there. And it's not just because leather doesn't come standard (as it did in our other test cars). And it's not just because the Focus suffered from being the smallest interior of the group.



Nope, the 2012 Ford Focus SEL's problem is one of abandonment. When you enter the car, you are greeted by 10,000 controls leading to as much chaos. Whether the task is connecting a phone or presetting a radio station, it's a labor of love, not logic. That alienation-level is upped by the presence of a touchscreen, which should ease the frustration, but only serves to elevate it.

If your task as a driver is intimidate, or rather announce your sporting presence as you arrive, the 2012 Ford Focus SEL, starting at $20,300, might be the calling card you're looking for. Its strengths are all so good, but beware its weaknesses. It takes gifts just to run in this crowd, and sometimes the Focus SEL runs at the very front.



Comparison Test Results: 2012 Ford Focus SEL

Overall Editors' Rating: 6.9 out of 10

Interior: 3rd

Exterior: 2nd

Performance: 2nd

Comfort & Convenience: 4th

Value: 3rd

Read Consumer Reviews for the 2012 Ford Focus SEL



The Winners, Part One: 2011 Hyundai Elantra Limited



Strengths: Striking exterior, lovely interior, gorgeous price

Weaknesses: Competent performance, but no better

Synopsis: The 2011 Hyundai Elantra is the fashionista of this test



When the 2011 Hyundai Elantra Limited sedan showed up for our test, it arrived as a gut-shot to the entire compact sedan class. It started with the all-new Elantra shape, a small-sedan variation of the look that we already love on the Genesis and Sonata. It continued with a leather-lined, feature-filled interior that would have been considered excessive in a car from the next class up. And it ended, as all automotive transactions do, at the cash register. At $22,830, the Hyundai Elantra Limited was the least expensive compact sedan in our quartet. It also got the highest fuel economy and Hyundai's new-car warranty is legendary.



The Chevy Cruze LTZ had a nervous breakdown. We spotted sweat on the Ford Focus SEL's lip spoiler. And even the 2012 Honda Civic was having trouble catching its breath.



In spite of what network television and TMZ are trying to convince us, looks alone are not the most assured road to success. Winning a comparison test in a field as tight and terrific as this one requires talent too.



The Hyundai Elantra Limited is loaded with talent. Its 1.8-liter four-cylinder engine and six-speed automatic transmission don't brag the most power in the compact-sedan class, but the 148 horsepower it does have stretches out nicely across the powerband - it won't leave you hanging when you want to get up to speed or get around a rolling paperweight. And getting 29 mpg in the city along with 40 mpg on the highway is a segment-winning argument all its own.



The Elantra Limited isn't the quietest car in our test, or the softest riding. Nor does it have the roomiest rear seat (though none of the cars in our test should brag). What it does have, however, is a keen eye for what matters when you're living with a car: a moonroof, an audio system that rock and roll can be proud of, a generous, usable trunk. And the leather upholstery is nice. Really nice.



If this were a beauty contest or a price war, the 2011 Hyundai Elantra would win it hands down. Instead, this story has a second act, and a second winner: the 2012 Honda Civic EX-L Navi.



Comparison Test Results: 2011 Hyundai Elantra Limited

Overall Editors' Rating: 7.5 out of 10

Interior: 1stExterior: 1st

Performance: 3rd

Comfort & Convenience: 1st

Value: 2nd

Read Consumer Reviews for the 2011 Hyundai Elantra Limited



Winners: 2012 Honda Civic EX-L Navi

Strengths: This is the Mercedes-Benz of compact sedans

Weaknesses: No longer a class style leader

Synopsis: A superb example of balance, value and pedigree

To understand why the 2012 Honda Civic EX-L Navi (you call that a car name?!) shares the top honors with the Hyundai Elantra Limited in this comparison test, you need to understand what made Mercedes-Benz great. Once, in an era when luxury cars were great and the competition was strong, Mercedes-Benz was the greatest luxury carmaker in the world.

Now, other automakers build faster cars than Mercedes-Benz, and prettier cars than Mercedes, and more reliable cars, more comfortable cars, better-handling cars, more value-laden cars than Mercedes...but not all at once.

That "nobody does it better all at once" territory is prime Honda real estate, and the all-new Civic still rules that land. How the Civic does it, however, is a bit of a mystery.

In the heat of our four-car comparison, the 2012 Civic tanked on its exterior styling, and also bottomed the list on interior styling. Same goes for its limited trunk space. And while the 1.8-liter engine was completely competitive in its fuel-economy numbers, the power output was nothing to brag about and the Civic's five-speed automatic transmission seems iffy at best in a class where six forward gears is now the norm.

Yet somehow, the 2012 Honda Civic EX-L Navi pulls it off. The underpowered engine and under-geared transmission work together beautifully, seamlessly to make certain that you're never stranded at the deep end of the onramp. Like most Honda engines, the Civic's 1.8 really shines at higher revs. The four-wheel disc brakes do a superb job of nestling the Civic to a stop, and while the ride/handling balance places ride far above handling, the steering feel and response belong in a "How to Do Everything Right" textbook.

Slipping inside the Civic EX-L Navi, you'll note that the "L" stands for standard "Leather" and the "Navi" stands for standard "Navigation" - the only compact sedan in our test that came with standard Nav (although the $24,225 price made the Civic EX-L Navi the most expensive car in our test).

Also worth noting is that the Civic was the only vehicle in our test that was ready (or even able) to accommodate a long-legged passenger in the rear seats.

To our surprise and delight, the all-new 2012 Honda Civic EX-L Navi succeeds a lot and fails nowhere. To our even bigger delight the four compact sedans in this comparison can all see the top of the mountain from where they stand, because each of them fits the needs of a certain buyer with his or her own set of priorities.

Comparison Test Results: 2012 Honda Civic EX-L Navi

Overall Editors' Rating: 7.5 out of 10

Interior: 4th

Exterior: 3rd

Performance: 1st

Comfort & Convenience: 2nd

Value: 1st

Read Consumer Reviews for the 2012 Honda Civic EX-L Navi

Source;

http://www.kbb.com/car-news/all-the-latest/2011-2012-compact-sedan-comparison-test/

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2012 Honda CRV Trim Levels and Colours for Canada

Same trim levels as 2011 anyway....

2012 Honda CRV LX-2WD

NH-731P Black ext / Black int

NH-700M Silver ext / Black int

G-532M Green / Grey int



2012 Honda CRV LX-4WD

same as above adding;

B-570M Blue ext / Grey int



2012 Honda CRV EX-2WD

same as above adding;

NH-737M Grey ext / Black int

changing int colour for B-570MX Blue ext / Beige int



2012 Honda CRV EX-4WD

same as above including both Blue interiors and adding;

NH-731PX Black ext / Beige int



2012 Honda CRV EX-L 4WD

same as above



2012 Honda CRV EX-L Navi 4WD

same as above



Source;

Honda Canada

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Honda Motor Assigned Patent

08/23/2011

By Targeted News Service



ALEXANDRIA, Va., Aug. 23 -- Honda Motor, Tokyo, has been assigned a patent (7,997,070) developed by Yuji Yasui, Saitama-ken, Japan, and Ikue Kawasumi, Saitama, Japan, for an "exhaust emission control device for internal combustion engine."



The abstract of the patent published by the U.S. Patent and Trademark Office states: "An exhaust emission control device for an internal combustion engine, capable of supplying a just enough amount of reducing agent to a selective reduction catalyst even when a NOx purification ratio of the catalyst is changed by various causes, thereby enabling a high NOx purification ratio and very low exhaust emissions to be maintained. An ECU calculates a filtered value based on a signal from an exhaust gas concentration sensor, calculates a moving average value of a product of the filtered value and a reference input, calculates a control input such that the moving average value becomes equal to 0, and adds a reference input to the control input to calculate an FB injection amount. The ECU calculates an FF injection amount with a predetermined feedforward control algorithm, and adds the FF injection amount to the FB injection amount, to thereby calculate a urea injection amount."



The patent application was filed on June 6, 2008 (12/134,670). The full-text of the patent can be found at http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=7,997,070.PN.&OS=PN/7,997,070&RS=PN/7,997,070



Written by Shabnam Sheikh; edited by Jaya Anand.



Source;

http://www.power-eng.com/news/2011/08/1484687165/honda-motor-assigned-patent.html

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Honda names former Chrysler exec to steer U.S. marketing

By Mark Rechtin, Crain News Service



LOS ANGELES (Aug. 19, 2011) — American Honda Motor Co. has chosen an outsider and former Chrysler executive Michael Accavitti as its chief marketing officer.



Mr. Accavitti most recently was executive automotive adviser for Cisco Systems, but is better known as the veteran Chrysler executive who was president of the Dodge brand and lead marketing executive of the Chrysler Group before his 2009 departure.



Mr. Accavitti replaces Steve Center, who will lead a new enterprise within American Honda called the Environmental Business Development Office.



Mr. Center has been in Honda’s top U.S. marketing post since June 2008.



Mr. Accavitti inherits an organization that’s battling production shortages stemming from the March 11 earthquake and tsunami in Japan. American Honda’s U.S. sales have declined 3 percent this year through July in a market that’s up 11 percent.



To retain U.S. customers until stockpiles are replenished, Honda has taken the unusual step of extending leases or offering vouchers or rebates toward the future purchase of a new Honda.



Honda has told its U.S. dealers car and light truck inventories are not expected to return to normal levels until the last quarter or early 2012.



New group

The new environmental group will oversee Honda’s various green business initiatives, from the Fit electric vehicle to solar panel arrays to home co-generation units fueled by natural gas.



“Honda is structured by distribution group, by auto brands, motorcycles, and power equipment.



But these futuristic energy creation groups are transcending those silos,” Mr. Center said in an interview.



With “the dynamics (of) the utility business, you can see that things are starting to break through all the distribution channels,” he added.



Mr. Accavitti first worked for Chrysler starting in 1977. He installed axles on trucks at Chrysler’s Warrren, Mich., truck plant—known as Dodge City—to save money for college. He worked on the line for two years and one summer before starting college.



He rejoined Chrysler in 1984 when the auto maker was hiring engineers and spent time in product marketing, brand management and racing.



At Honda, he will oversee the marketing of the Honda and Acura brands, public relations, auto shows and emerging-markets advertising.



The transition is occurring immediately, although it was announced internally on Aug. 1.

Mr. Accavitti is in the process of relocating to Los Angeles and was not immediately available for comment.



Fresh blood

“You need the fresh blood,” Mr. Center said about the changes. “Fresh thinking is good, but too much and you can lose your culture or focus.”



Last year, Honda extended voluntary retirement offers to certain employees and lost about 50 managers, many of whom had more than 30 years of experience at the company. Center said Honda is “still a very young company.”



Mr. Accavitti will have a full plate awaiting him as Honda strives to recover from the March earthquake.



Because of the earthquake-related inventory crunch that killed the momentum of the spring launch of the Civic, Honda will re-launch the compact car this fall. Also, a redesigned CR-V crossover arrives later this year, and a new Accord comes next spring. Those are three of Honda’s four “pillar” vehicles, Mr. Center said.



Honda brand sales are off 2 percent this year, and Acura sales are down 6 percent.



Like Mr. Center did, Mr. Accavitti will report to Tetsuo Iwamura, president of American Honda. Unlike other auto makers, Honda separates its auto operations—such as product development, product planning and marketing—from auto sales, which covers distribution, wholesale and retail and is overseen by executive vice president John Mendel.



Mr. Center, 54, joined Honda in 1993 as part of Dick Colliver’s team of transplants from Mazda North American Operations. Mr. Mendel was formerly executive vice president and chief operating officer for Mazda North America before joining Honda in 2004.



Mr. Center’s career has included managerial positions in market support, e-business, Acura sales, advertising and public relations.



The Environmental Business Development Office will receive additional staff, but Mr. Center declined to give further details.



He called it “a combination of a brain trust, think tank and venture capital firm.”



Source;

http://www.tirebusiness.com/subscriber/headlines2.phtml?cat=1204552929&headline=Honda+names+former+Chrysler+exec+to+steer+U.S.+marketing&id=1313763465

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2012 Honda Fit Receives Updates and More Features

08/16/2011 - TORRANCE, Calif.

The Honda Fit builds on its proven strengths for 2012 with updated styling on Fit Sport, interior upgrades on all models, and the addition of new standard and available features.



The Fit's compact size and tight turning diameter (34.4 feet, curb-to-curb) can conveniently navigate space-confined urban areas and fit in small parking spaces. Yet a roomy and versatile interior offers the convenience and cargo volume of a relatively larger vehicle. Compared to any other vehicle in the subcompact class, the five-passenger Fit provides the lowest, flattest cargo floor and the most cargo volume of 57.3 cu-ft. when the rear seats are down. Its four distinct seat configurations are designed to accommodate large objects ranging from mountain bikes to surfboards to tall houseplants.



Fit Sport exterior updates for 2012 include new designs for the front grille and bumper, black headlight bezels and a dark "machined surface" finish for the alloy wheels (replaces a painted finish appearance). The entry-model Fit retains its exclusive front fascia design and for 2012 receives body-color exterior mirrors (previously black) and updated wheel covers.



Inside, the Fit Sport interior is enhanced with dark metallic dashboard components for a unified color theme (replacing the previous gray and black theme). Fit Sport receives additional chrome accents around instrument displays. All models receive newly designed console-mounted center beverage holders along with console ambient lighting, which provide easier access and greater stability. All models also receive added sound insulation measures in the floor, front fenders and A-pillars, plus thicker front corner-window glass, to help create a quieter, more-refined cabin environment. Two new colors are available: Blue Raspberry Metallic and Orangeburst Metallic, which replace similar colors from the prior model year.



The top-of-the-line Fit Sport includes a long list of exclusive, standard features compared to the entry-model Fit. For 2012, it gains standard steering wheel-mounted audio controls for fingertip operation (previously exclusive to navigation-equipped models) and upgraded seat fabric. When equipped with the Honda Satellite-Linked Navigation System™ with Voice Recognition5, the Fit Sport now includes Bluetooth®1 HandsFreeLink® to help make hands-free telephone calls more convenient. The enhanced system also includes a Bluetooth Audio capability with compatible phones and devices.



Though the Fit has an overall exterior length of just 161.6 inches, the interior provides an impressive 90.8 cubic feet of passenger volume. There's comfortable seating for up to five passengers, and behind the rear seats, there's 20.6 cubic feet of storage space – much more than you'd find in a typical sedan. For enhanced versatility, the exclusive 60/40 split rear Magic Seat® offers multiple seating and cargo-carrying configurations. With its one-motion dive-down functionality, it can fold flat into the floor to maximize rear cargo volume. The Fit's interior can also be easily converted to tall object mode or long object mode based on the shape of the cargo.



The 1.5-liter, i-VTEC® 4-cylinder engine is tuned to deliver an engaging combination of power and fuel economy. A five-speed manual transmission is standard and a five-speed automatic transmission is available. Steering wheel-mounted paddle shifters on Fit Sport models equipped with the available automatic transmission allow for manual gear selection.



All models are powered by a four-cylinder engine that produces 117 horsepower at 6,600 rpm and 106 lb-ft. of torque at 4,800 rpm. When equipped with the available automatic transmission, the Fit has an Environmental Protection Agency (EPA) city/highway/combined fuel economy rating of 28/35/31 miles per gallon3. The Fit Sport with the available automatic transmission has an EPA city/highway/combined fuel economy rating3 of 27/33/30 miles per gallon. All manual transmission-equipped models have an EPA city/highway/combined fuel economy rating of 27/33/29 miles per gallon3.



A sporty, refined and dynamic driving experience is provided by the front MacPherson strut suspension and torsion beam rear suspension. Fifteen- and 16-inch wheels (Fit and Fit Sport, respectively) feature 175/65 R15 84S (Fit) and 185/55 R16 83H (Fit Sport) tires. The standard anti-lock braking system (ABS) with Electronic Brake Distribution (EBD) uses 10.3-inch ventilated discs in the front and 7.9-inch drums in the rear.



All Fit models are equipped with a wide range of standard safety equipment including Vehicle Stability Assist (VSA), the Advanced Compatibility Engineering™ (ACE™) body structure, anti-lock brakes and more. Dual-stage, multiple-threshold front airbags, front-side airbags with passenger-side Occupant Position Detection System (OPDS) and side-curtain airbags are also standard equipment for 2012.



Standard comfort and convenience features include air conditioning, cruise control, remote entry, a 160-watt AM/FM/CD audio system with four speakers, a USB audio interface4, an auxiliary audio input jack, MP3/WMA playback capability, Radio Data System (RDS), power windows, power mirrors, power door locks and a security system.



The Fit Sport adds or replaces: alloy wheels, an underbody aero kit, rear roofline spoiler, fog lights, illuminated steering wheel mounted audio controls and upgraded seat fabric. For improved audio performance, the Fit Sport audio system has a total of six speakers. The Fit Sport is available with the Honda Satellite-Linked Navigation System™ with Voice Recognition, which features a 6.5-inch screen and more than seven million points of interest. The Honda Satellite-Linked Navigation System debuting on the 2012 Fit Sport features 16 GB of flash memory in place of the DVD-based system used previously. Like other Honda navigation systems, this new system allows simple, intuitive operation and has an extensive on-board database.



Awards and accolades include being named to Car and Driver Magazine's "10Best Cars" list (www.caranddriver.com) continuously from 2007 through 20112. In the 2011 J.D. Power and Associates Initial Quality Study, the Fit earned the highest initial quality score in its segment.



The Fit has also been named a 2011 Top RecommendedSM vehicle by Edmunds.com in its 2011 New Car Sedan Buying Guide. In addition, the Fit captured the 2011 Residual Value Award for "Best Sub Compact Car" from ALG.



1The Bluetooth® word mark and logos are owned by the Bluetooth SIG, Inc., and any use of such marks by Honda Motor Co., Ltd., is under license.



2Car and Driver, January 2011



3Based on 2012 EPA mileage estimates. Use for comparison purposes only. Do not compare to models before 2008. Your actual mileage will vary depending on how you drive and maintain your vehicle.



4The USB Audio Interface is used for direct connection to and control of some current digital audio players and other USB devices that contain MP3, WMA or AAC music files. Some USB devices with security software and digital rights-protected files may not work. Please see your dealer for details on compatibility.



5Certain functions that rely on a satellite signal will not work correctly in Hawaii and Alaska. These functions include, but are not limited to, automatic clock updates and time zone adjustments. RDS not available on navigation models.



Source;

http://www.hondanews.com/channels/corporate-headlines/releases/2012-honda-fit-receives-updates-and-more-features

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Honda reveals finer points about upcoming European Civic

Further details of 2012 Honda Civic model have been revealed. Details which will give us an insight into what to expect from the diesel powered Honda Civic, which is expected to be in dealer's showrooms by early 2012, were revealed by Honda earlier this week.



Honda Civic is said to possess a 2.2 liter, i-DTEC four cylinder engine with 147 bhp and 184 Nm torque. Highly fuel efficient, as the engine delivers 15% more mileage, this new Honda Civic is also said to reduce CO2 emissions to 110 g/km, both of which together will make this Civic very popular.



Honda is expected to launch its new Civic at the upcoming Frankfurt Motor Show in September this year. This car which is developed specifically for European markets will be a five door hatchback promising excellent performance and low fuel consumption.



Careful attention has been laid on details and concentration on aerodynamics through extensive wind tunnel testing to lessen drag and improve high speed stability seems to be what the company has laid stress on while designing 2012 Honda Civic.



Source;

http://www.rushlane.com/honda-reveals-finer-points-about-upcoming-european-civic-1219075.html

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Honda 95

Honda 95

Honda 95

Honda 95

Honda 95

Honda 95

Honda 95

Honda 95

 Honda 95

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Honda Threatened by the Rise of the Koreans

If there is one Japanese company that can lay claim to having a reputation for innovation and advanced engineering, it is Honda.
It is a reputation built over more than 30 years, starting from the first generation of the Civic in the ‘70s and continuing throughout the years with novelties such as VTEC, the futuristic first generation Insight hybrid back in 1999, the S2000's high-revving 120HP-per-liter engine, the first practical supercar, the NSX – and the list goes on.
However, something seems to have changed, and not for the better.
In the USA, the Civic enjoyed a long and distinguished career as a reliable, frugal and well-made car. But when the new Civic sedan and coupe made their debut at the New York Motor Show last April, pundits were less than impressed. Then came the Consumer Reports test, and all hell broke loose.
While the Civic's predecessors had often been Consumer Reports’ highest rated small sedans as well as "Top Picks" in five of the last 10 years, the new model scored too low to be "Recommended". To make a bad situation worse, it was placed second-to-last in CR’s ratings of 12 small sedans, followed only by the revamped Volkswagen Jetta.
Is it because Honda decided to cut corners in designing the ninth generation of the Civic, reducing costs and, in the process, quality, or is it that the competition like Hyundai’s Elantra, have improved greatly in their latest iterations, catching up and even surpassing the establishment?
“When I saw the interior of the new Civic, it worried me” Tatsuo Yoshida, an auto analyst at UBS Securities, told Reuters. “The mileage was impressive. But Korean brands are upping the ante with game-changing improvements to their cars’ interior. For people buying a new car for the first time, they are becoming an increasingly attractive option”.
A more worrying prospect is the one expressed by Edmunds.com analyst Bill Visnic: that Honda is slowly, but surely, losing its character: “Honda built its reputation on engineering excellence. They are now becoming kind of a very normal car company”.
American sales are very important to Honda since the US is its biggest market, accounting for almost 30% of its global sales.
But the game is far from over as in 2010, Honda held a 10.7 percent share of the U.S. car market making it the country's number four automaker with three of its core models, the Civic, the Accord and the CR-V, occupying the first or second place of their respective segments.
Moreover, it seems that Hyundai is not stealing so many sales from Honda as the Civic's share in its segment has grown 2.7% in the last four years.
Apparently, the Koreans are filling in the void left by defunct brands like GM's Saturn and Pontiac. Moreover, it is difficult to judge buyers’ reaction to the new Civic since the March 11 earthquake in Japan has reduced inventory for all Japanese brands, with Honda’s US sales recording a 10% drop so far this year
Even if sales of the Civic improve, Honda needs to do something fast. According to J.D. Power, Honda’s main strength was its consistently high ranking in durability and reliability studies. That's what convinced many buyers to choose one of the firm's cars. In J.D. Power's latest report published in June, Honda still held the number one spot among the mass-market brands. In contrast, Hyundai ranked below average.
However, in another study that measures overall appeal, J.D. Power reported that Hyundai was the most improved brand: “Reliability is important,” admitted J.D. Power’s director of automotive research Raffi Festekjian. “But you know what? You still need to make a vehicle than is appealing, fun to drive and comfortable to sit in”. Unfortunately for Honda, in this survey it was fourth from the bottom.
Our take is that Honda needs to reinvent itself by bringing back some of the engineering magic that made its products stand out from the crowd and devote more resources on the design aspect of its cars as styling is becoming an increasingly important factor in consumer choice these days.
The Japanese company could communicate these changes with the introduction of one or more "halo" cars such as a replacement for the S2000 before applying them on mainstream models like the Civic. Lets not forget, Honda established the reputation of being an innovative automaker with cars like the S2000 and the NSX (sold as an Acura in North America but as a Honda in the rest of the world). 

 

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Daimler and Honda most likely for fuel cells

Boulder, Colorado – Daimler and Honda are most likely to bring light-duty fuel cell vehicles (FCV) to market, according to a new report by Pike Research. The study found that several of the major global automakers have aggressive programs to develop a commercial FCV as part of their suite of sustainable vehicles, while others have pulled back and a few new players have entered the arena.



“Automakers will continue to refine their products between now and the 2014/2015 deadline for commercial launch,” said senior analyst Lisa Jerram. “In order to meet this target, the OEMs must continue to test and refine their fuel cell systems as well as the vehicle integration and optimization. They will also be focused on driving down vehicle costs.”



Jerram said that Daimler attained the highest overall score in the report as it has laid out a clear path to producing a commercially viable FCV. Other contributing factors include its strong relationships with infrastructure and government partners, and its recent announcement to partner with Linde on infrastructure development, but it has made ambitious announcements on fuel cell technology readiness in the past that did not come to fruition.



Honda is the runner-up in the study based on the high-quality execution of its Clarity FCV, its efforts to lay the groundwork for a commercial launch and its continued public commitment to FCV commercialization, although Pike noted the Clarity’s slow rollout.



Source;

http://www.autos.ca/general-news/daimler-and-honda-most-likely-for-fuel-cells

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