In 2002, Head of Production Norbert Reithofer and Development Chief Burkhard Goeschel started an initiative to halve the time it took to reach full production of the next generation 3-series from six months to three. First marketed in March 2005, the car quickly became BMW Group's best selling automobile worldwide, and by the end of the year 229,900 vehicles had been delivered. It is by far the best-selling entry-level luxury car in Canada and the United States.


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